INSTITUTIONS & AUDIENCES TERMINOLOGY
Ownership
Subsidiary
Mainstream
Commercial
Niche
Independent “Indie”
Genre
Production, Distribution, Exhibition, Consumption/Exchange/Retail
Production/Marketing Strategy
Vertical Integration
Horizontal Integration
Digitisation
Marketing
Promotion
Synergy
Tie-In
Proliferation
Disruption
Piracy
Cross-Media Convergence
Technological Convergence
Prosumer
Social Media
- Facebook
- Twitter
- Instagram
- Snapchat
- Tumblr
- Pinterest
Audience/Consumers
Intellectual Property
Feelgood Narrative
Media Product
Age Rating
Fandom
Nostalgia
Critical Kudos
Reviews
Interview
UGC (User
FILM-SPECIFIC
Box Office
Box Office Flop
Box Office Hit
Tentpole
Franchise
Prequel
Sequel
Remake
Reboot
Renewal
Short Film
Star Theory
Actor
A-List star
Casting
VoD (Video-On-Demand)
OST (Official SoundTrack)
Auteur
Director
Producer
Cinematographer
Editor
Release Window
Big 6
BBFC
MPAA
Trailer
- Teaser Trailer
- International Trailer
- British Trailer
- Final Trailer
DVD Sales
Film Poster
Film Festival
Limited Release
Wide Release
Budget See production budget and Prints and Advertising (P&A) Budget. Domestic Box OfficeTotal money spent on tickets by moviegoers in the United States and Canada. Fanboy EffectCertain films have a very loyal following, usually due to their source material. These people will flock to the film as soon as it opens, either over the opening weekend or, more likely, opening night. This inflates these numbers, reducing both the Internal Multiplier and the overall Multiplier. Home MarketThe Home Market refers to revenue derived from people viewing movies at home. It is broken down into three sections: rentals, sales and TV rights. Combined these bring in more than double the domestic box office and can turn a film that was a mid-level hit to a monster hit, or lift a film that struggled at the box office to one that shows a considerable profit. And to think, just a couple of decades ago studios were suing VCR manufacturers and Video Rental stores claiming they would kill the industry! Of course now DVD is king, representing more than 80% of rentals and nearly all of the sales. The Hulk EffectBack in 2003 when Hulk came out, the studio bowed to incredible pressure from fans and released early footage of the special effects. The plan was to get the fans talking and build up the word-of-mouth. However, the special effects were in the early stages and were so bad that the buzz it generated killed any chance the film had. More recently the same happened to Catwoman with the early look at Halle Berry's outfit. Just goes to show you, sometimes there is such thing as bad publicity. Internal MultiplierA film's weekend box office divided by its Friday number. It's basically a measure of the film's word-of-mouth, with 3.0 being the best most films can get these day while 2.3 is generally the bottom rung. Certain films have an inherent advantage (like those aimed kids), while the Fanboy Effect can shrink the number as the hardcore fans flock to the movie on Friday. International box officeTotal box office from all nations outside United States and Canada. LegsLegs is a term used to refer to how long a film lasts in theaters. MultiplierA film's total box office divided by its opening weekend box office. Another measure of the film's word-of-mouth but with a much wider range of possibilities. Films with below 2.0 are not unheard of, while 6.0 or more are a possibility. Just as a side note, not too long ago films with a multiplier of 10 or more were quite common, but the economics have changed and a big opening weekend is too important to the studios and the home market shortens a film's legs. Prints and Advertising (P&A) BudgetPrints are the actual physical film that are shown in theaters and are quite expensive to make and distribute, costing about $2,000 per print. Each theater needs at least one print and possibly more depending on how many screens the film is playing on. The advertising part of the budget is the amount spent on just that, advertising. Most of the money is spent on TV, but radio, newspapers and magazines, the Internet and in theater advertising are also very important. The average film spends $34.4 million on P&A, while some films have spent more than $100 million. Production BudgetThe amount of money it cost make the movie including pre-production, film and post-production, but excluding distribution costs. The average cost of a wide release is about $65 million, with the most expensive films topping $200 million. Screens & Screen CountThe actual screen the movie is projected on. Most Theaters have multiple screens, with largest having two dozen screens or more. Screen Count is simply the number of screens a film is playing on, but this is rarely used domestically, but internationally it is used to measure how wide a release is. The Sequel Effect, a.k.a. SequelitisThink of this as a sub-species of the Fanboy Effect specific to sequels. Such films have a built in audience due to the original movie (as otherwise making the sequel is pointless). Theaters & Theater CountA theater is any place a movie is showing from the smallest cinema on the art house circuit to the largest megaplex. A film's Theater Count is simply the number of theaters a film is playing in at a given time. Domestically Theater Count is used to measure how wide a release is. Worldwide box officeDomestic Box Office plus the International Box Office.
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