Tuesday, 7 November 2017

PRESS POWER?

The power(?) of the critics:

  • Variety reporting on critics removing Disney films  due to them being banned from attending advanced film screenings after the conglomerate disapproved with an article by LA Times
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DIVERSITY

BFI report:



The hegemony of Curtisland?
If you want to make a case for Richard Curtis as the emblematic film-maker of the New Labour years, you can start with an uncanny coincidence. Four Weddings and a Funeral - a film that features a sudden Scottish heart attack and the eventual unlikely romantic triumph of a gauche former public schoolboy - was released in Britain on the day after Labour leader John Smith died, 13 May 1994. (I went to see it a couple of weeks later at the Screen on the Green in Islington, London; just up the road Blair and Brown were dividing the spoils in the restaurant Granita.) The film immediately seemed to catch a mood. Death and romance were already in the air; Major's Tories were waiting for their last rites; things could only get better.You can't separate atmospheres out, quite, or see where one begins and another ends, but certainly in that summer of its genesis you could find some of New Labour's shiny, happy geography in what we have come to know as Curtisland. Four Weddings located a different kind of Britain to any that had been filmed before. It was neither kitchen-sink gritty nor carry-on smutty. It was an apolitical place, full of can-do possibility, obsessed with the educated middle class, perfectly relaxed about the filthy rich, much more in love with sentiment than ideas, and insatiable in its optimism; it was also in thrall to the idea of happy endings. This mixing of realities seemed like a two-way process. Curtis's inspired initiative for charitable giving in Africa, Comic Relief, which had begun a decade before, could hardly have been more Blairite in its simplicity. It concerned itself not with ideology or history or politics, but made a direct emotional appeal; it was messianic about fun and celebrity: have a laugh, resurrect a career, save the world.
Anti-Northern Irish hegemony:
https://inmedia.revues.org/542


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Thursday, 24 August 2017

YARDIE - Marketing

Idris Elba is an actor internationally and to the US best known as crime series The Wire as well as to British audiences in the police drama Luther. He is currently part of the supporting ensemble of the Marvel Cinematic Universe, however he does not share any of the star power of Chris Evans or Chris Hemsworth, let alone Robert Downsey Jr or Scarlet Johannson.

Similar to the star of Working Title's surprise hit Baby Driver Ansel Elgort, Idris Elba is an actor who has been developing a gradual career within the music industry.

- He has some tabloid coverage due to his, and was written about by Mail Online while filming Yardie, they labelled it a "gritty new film". This won't get as much coverage as Renee Zellweger's resurface and rumoured plastic surgery did in the right-wing tabloid last year.
- The casting chaos, with a girl nearly dying according to report 

Was covered on Twitter, but very minimally 


IDRIS ELBA
- Is present on social media with promoting films he stars in and other projects in music and TV

Sunday, 2 July 2017

COVERAGE

BABY DRIVER

The Sun


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Mark Kermode


He "absloutely loves and has watched it several times"



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SUPERGENRE

From AS Media book.

Baby Driver: action movie (strongly male geared), a car chase movie (Fast and Furious), romance (strongly female geared, Ansel Engort strong enough teen/twean star)  musical (along with several songs, retro appeal similiar to Guardians Of The Galaxy).

Article from Charles Gant


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Tuesday, 30 May 2017

Trailer For Victoria & Abdul

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Reaction videos have already been made. This is something you will see less for Warp as they mostly work with new directors, although for their most prominent and prolific director and rising directors Paddy Considine, Richard Ayode and Chris Morris you may see this (despite the IP Submarine didn't have these videos, further proving the point)




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Working Title avoid social issues

Working Title avoided representing this side of the story due to make the romance story more marketable, it's box office wouldn't have been as big.

https://www.spectator.co.uk/2015/01/what-the-theory-of-everything-doesnt-tell-you-about-stephen-hawking/#


This can be compared to a criticism by The Independent of a recent historical blockbuster hit Dunkirk of not representing the bravery of non-Caucasian soldiers from the Commonwealth in the British army (recent BBC film with David Oyelowo about that film didn't do at all well at the box office)

Sunday, 28 May 2017

Yardie

Three years have now nearly passed since Warp released its last full feature film, the historical action thriller '71. But now two films have been confirmed for release, the adaptation of an internationally successful (not grand in status such as Les Miserables, Phantom Of The Opera or Jesus Christ Superstar) hit play Ghost Stories and, in post-production for nearly two weeks, Idris Elba.

Both 

Idris Elba. Like Martin Freeman a recognisable and critic-liked actor, but not A-List star, has never really led a film in an IP-based franchise. Known internationally best for The Wire, in Britain more recently in Luther. Plays a minor side character in The Marvel Cinematic Universe.

Idris Elba addressing the importance of diversity on media and film

<iframe width="560" height="315" src="https://www.youtube.com/embed/y-WQ6qORAZ4" frameborder="0" allowfullscreen></iframe>


An announcement by Wotchit Entertainment shows already how Idris Elba's involvement will give the film more media presence, however the number of views shows this is still quite limited, it's not Angelina Jolie directing a film for the first time, which is something that helped her debut Unbroken, who had cast the not at all internationally known actor from Darby Jack O'Connell, not a smart marketing move. The financial backing of $65m also would have come from this.

Where all those fans of The Wire & Luther when you need them, eh?


No sign of Idris Elba yet promoting his directorial debut, still concentrating on The Dark Tower and his music career.






PRESS POWER?

The power(?) of the critics: Variety reporting on critics removing Disney films  due to them being banned from attending advanced film ...