Tuesday, 7 November 2017

PRESS POWER?

The power(?) of the critics:

  • Variety reporting on critics removing Disney films  due to them being banned from attending advanced film screenings after the conglomerate disapproved with an article by LA Times
  • ...
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DIVERSITY

BFI report:



The hegemony of Curtisland?
If you want to make a case for Richard Curtis as the emblematic film-maker of the New Labour years, you can start with an uncanny coincidence. Four Weddings and a Funeral - a film that features a sudden Scottish heart attack and the eventual unlikely romantic triumph of a gauche former public schoolboy - was released in Britain on the day after Labour leader John Smith died, 13 May 1994. (I went to see it a couple of weeks later at the Screen on the Green in Islington, London; just up the road Blair and Brown were dividing the spoils in the restaurant Granita.) The film immediately seemed to catch a mood. Death and romance were already in the air; Major's Tories were waiting for their last rites; things could only get better.You can't separate atmospheres out, quite, or see where one begins and another ends, but certainly in that summer of its genesis you could find some of New Labour's shiny, happy geography in what we have come to know as Curtisland. Four Weddings located a different kind of Britain to any that had been filmed before. It was neither kitchen-sink gritty nor carry-on smutty. It was an apolitical place, full of can-do possibility, obsessed with the educated middle class, perfectly relaxed about the filthy rich, much more in love with sentiment than ideas, and insatiable in its optimism; it was also in thrall to the idea of happy endings. This mixing of realities seemed like a two-way process. Curtis's inspired initiative for charitable giving in Africa, Comic Relief, which had begun a decade before, could hardly have been more Blairite in its simplicity. It concerned itself not with ideology or history or politics, but made a direct emotional appeal; it was messianic about fun and celebrity: have a laugh, resurrect a career, save the world.
Anti-Northern Irish hegemony:
https://inmedia.revues.org/542


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Thursday, 24 August 2017

YARDIE - Marketing

Idris Elba is an actor internationally and to the US best known as crime series The Wire as well as to British audiences in the police drama Luther. He is currently part of the supporting ensemble of the Marvel Cinematic Universe, however he does not share any of the star power of Chris Evans or Chris Hemsworth, let alone Robert Downsey Jr or Scarlet Johannson.

Similar to the star of Working Title's surprise hit Baby Driver Ansel Elgort, Idris Elba is an actor who has been developing a gradual career within the music industry.

- He has some tabloid coverage due to his, and was written about by Mail Online while filming Yardie, they labelled it a "gritty new film". This won't get as much coverage as Renee Zellweger's resurface and rumoured plastic surgery did in the right-wing tabloid last year.
- The casting chaos, with a girl nearly dying according to report 

Was covered on Twitter, but very minimally 


IDRIS ELBA
- Is present on social media with promoting films he stars in and other projects in music and TV

Sunday, 2 July 2017

COVERAGE

BABY DRIVER

The Sun


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Mark Kermode


He "absloutely loves and has watched it several times"



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SUPERGENRE

From AS Media book.

Baby Driver: action movie (strongly male geared), a car chase movie (Fast and Furious), romance (strongly female geared, Ansel Engort strong enough teen/twean star)  musical (along with several songs, retro appeal similiar to Guardians Of The Galaxy).

Article from Charles Gant


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Tuesday, 30 May 2017

Trailer For Victoria & Abdul

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Reaction videos have already been made. This is something you will see less for Warp as they mostly work with new directors, although for their most prominent and prolific director and rising directors Paddy Considine, Richard Ayode and Chris Morris you may see this (despite the IP Submarine didn't have these videos, further proving the point)




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Working Title avoid social issues

Working Title avoided representing this side of the story due to make the romance story more marketable, it's box office wouldn't have been as big.

https://www.spectator.co.uk/2015/01/what-the-theory-of-everything-doesnt-tell-you-about-stephen-hawking/#


This can be compared to a criticism by The Independent of a recent historical blockbuster hit Dunkirk of not representing the bravery of non-Caucasian soldiers from the Commonwealth in the British army (recent BBC film with David Oyelowo about that film didn't do at all well at the box office)

Sunday, 28 May 2017

Yardie

Three years have now nearly passed since Warp released its last full feature film, the historical action thriller '71. But now two films have been confirmed for release, the adaptation of an internationally successful (not grand in status such as Les Miserables, Phantom Of The Opera or Jesus Christ Superstar) hit play Ghost Stories and, in post-production for nearly two weeks, Idris Elba.

Both 

Idris Elba. Like Martin Freeman a recognisable and critic-liked actor, but not A-List star, has never really led a film in an IP-based franchise. Known internationally best for The Wire, in Britain more recently in Luther. Plays a minor side character in The Marvel Cinematic Universe.

Idris Elba addressing the importance of diversity on media and film

<iframe width="560" height="315" src="https://www.youtube.com/embed/y-WQ6qORAZ4" frameborder="0" allowfullscreen></iframe>


An announcement by Wotchit Entertainment shows already how Idris Elba's involvement will give the film more media presence, however the number of views shows this is still quite limited, it's not Angelina Jolie directing a film for the first time, which is something that helped her debut Unbroken, who had cast the not at all internationally known actor from Darby Jack O'Connell, not a smart marketing move. The financial backing of $65m also would have come from this.

Where all those fans of The Wire & Luther when you need them, eh?


No sign of Idris Elba yet promoting his directorial debut, still concentrating on The Dark Tower and his music career.






Thursday, 25 May 2017

Info on Le Donk & Scor-Zay-Zee

Details on Shane Meadow's production strategy from the man himself

Who or what is Le Donk?
When Paddy and I were in bands together, there were always these guys hanging around who thought they were svengalis, but were just roadies in a suit. Paddy created this persona, but we never found the right vehicle until I had the idea for Five-Day Features.
 
What are the rules?
The only rule is that it has to be shot in five days. These days even an SLR camera can record hi-def video. It’s that punk mentality. It’s not about somebody putting up £2 million and putting pressure on you, it’s about smaller characters and crazy ideas.
 
What are you offering?
We’re not offering any money yet, just the idea. We’ve proved that five days is long enough to make a film for £30k and get a release. The Donk DVD and website will be a working manifesto of how to do it. In the end, people are going to have to get off their arses and do it themselves. You can send a film in, and if we like it, we’ll give it our stamp, maybe build a body of likeminded films and help release them.
 
Who’s it for?
There’s no demographic. You’d imagine it would be for some brand new kid putting stuff on YouTube, but it could equally be for a 75-year-old who made some shorts on super-8 in the 60s. If Steven Spielberg was making something over here and his filming got delayed, he could do it. We’ve already been contacted by filmmakers from New York.
 
How do you see it developing?
Hopefully we can raise a pot of £1 million, or see if Panasonic, Sony or Apple would give us equipment, to become this titchy studio.


PRODUCTION TIMELINE
Shortly before the Arctic Monkeys/Amy Winehouse two-nighter at Old Trafford in July 2008, Shane has the idea to plant Donk backstage and film what happens.
 

* Day One (Thursday)
Shooting Donk’s domestic life in Nottingham. Retired rapper Scorzayzee plays his lodger. Donk and Scorz head for Manchester in a clapped-out minibus. Shane winds Paddy up by telling him to sleep in the van and pay for his own meals.
Shooting Donk’s domestic life in Nottingham. Retired rapper Scorzayzee plays his lodger. Donk and Scorz head for Manchester in a clapped-out minibus. Shane winds Paddy up by telling him to sleep in the van and pay for his own meals.
 
* Day Two (Friday)
Donk meets the roadies. Scorz sent off with camera to improvise his storyline. It’s better than the Donk stuff. An idea emerges to blag them onstage as a double act on Sunday.
 
* Day Three (Saturday)
The first gig. Shots of Donk and Scorz rehearsing backstage. Lights blow, sound fails. Everyone tired and pissed off.
 
* Day Four (Sunday)
The sun shines. Producer Mark begs and bribes for Donk and Scorz to open tonight’s gig. It works! Donk sings, Scorz raps. The audience don’t know what’s hit them.
 
* Day Five (shot a few months later)
The journey home in triumph. Scorz has a towel inexplicably wrapped around his head. Comedy genius. Really he’s hiding the fact he shaved his skull in the intervening months. Gentlemen, we have a movie.
 

How to make a 5 Day Feature:
- Shoot in story order to avoid reshoots.
- Use a small cast, base the story around the performances.
- Spend
time finding the right location so you don’t have to change and dress it.
- Don’t force a big idea into a small budget. Avoid effects, keep the crew small, cut all the offscreen costs that you can, set yourself rules and stick to them. 


Wednesday, 24 May 2017

How profitable are Warp's TV series?

Problem with series such as This Is England '86/'88/'90 and Southcliffe is that they are available through VoD (video-on-demand). 

This Is England has been bought on DVD, I have met people who have bought it, but it is actually redundant if you can watch it free both through illegal/grey-zone (YouTube) streaming as well as the distributor providing it (however there are a number of adverts, that can lead to less enjoyment).

Tuesday, 23 May 2017

About Time set in Cornwall

Due to Cornwall becoming more popular

https://www.newsroom24.co.uk/2017/02/20/cottages-lodges-cornwall-rise-high-end-holiday-accommodation/

Friday, 19 May 2017

Baby Driver - Marketing by the audience

Marketing is now not only extending beyond the reach of distributors and into production companies, an aspect of convergence., but also audiences can also market the film through sharing trailers on social media, but also in this case this Spotify playlist will help market the film



The marketing has even worked on me, I don't hold the song to be of brilliant quality, but it has a catchy tune and I like listening to it occasionally, so I've added it to my playlist of favourite songs.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Wg6WMDE3UuY" frameborder="0" allowfullscreen></iframe>





Monday, 15 May 2017

WARP: Ghost Stories

Warp's last feature film release was the action thriller '71, their most expensive product to date with a budget of £8.1m . Despite having an extensive marketing campaign with multiple interviews including the mainstream channel the LAD Bible, the film flopped with a box office of only $3.2m, which has been surpassed before by Four Lions, with achieving a box office of £6.9m of £2.5m.

This was definitely nonetheless a departure for Warp, for example this trailer shows it was trying to market it as a typical action film, despite the protagonist being very un-hero like with him being very passive and not stereotypically saving the day, rather more being the damsel in distress saved just before being killed.





Since then Warp have not been very present with promoting plans for feature films, instead working on TV, with continuing E4's musical comedy The Midnight Beast (watching Working Title's Les Miserables, you wouldn't the thought then that Warp would ever do something like that , and on a more ambitious level the CANAL+ (France) /Sky Atlantic (UK) /Sundance TV (US) distributed The Last Panthers 


IMDb is a useful resource for checking up on planned film releases, with offering a huge amount of information on Warp's productions wikipedia doesn't provide.




A co-production with vertically integrated company Altitude (founded by Will Clarke, the founder of Optimum Releasing)From screen daily in February 2016 one of the first major announcements of the film.


EXCLUSIVE: Warp Films and Altitude Film Sales team on Jeremy Dyson-Andy Nyman thriller.
Sherlock co-star Martin Freeman (The Hobbit franchise), George MacKay (Pride) and Andy Nyman (Death At A Funeral) are to star in a feature version of well-received supernatural stage production Ghost Stories, co-written and directed by Jeremy Dyson (The League of Gentlemen) and Nyman, who will reprise his role as professor Goodman.
Principal photography is due to get underway in September with Claire Jones (Sightseers) producing alongside Warp Films’ Robin Gutch (’71). Altitude Films has boarded sales on the thriller and will introduce buyers to the project at the EFM.
In Ghost Stories, Phillip Goodman, professor of psychology and arch-skeptic has his rationality tested to the hilt when he receives a letter apparently from beyond the grave.
His mentor Charles Cameron, the ‘original’ TV parapsychologist went missing fifteen years before, presumed dead and yet now he writes to Goodman saying that the pair must meet.
Cameron, it seems, is still very much alive. And he needs Goodman to find a rational explanation for three unsolved cases that have shaken Cameron to his core.
As Goodman investigates, he meets three haunted people, each with a tale more frightening, uncanny and inexplicable than the last. Gradually, Goodman unearths a hidden truth more terrifying still, that will pull his life apart.
The stage production of Ghost Stories, compared by critics to The Woman In Black for its scare factor, was a critical and commercial hit when it opened at the Liverpool Playhouse and Lyric Hammersmith before transferring to the West End’s Duke of York’s theatre and later playing in Toronto, Moscow, Sydney, Shanghai and Lima, Peru.
Dyson is best known as a member of sketch comedy team The League of Gentlemen along with Mark Gatiss, Steve Pemberton and Reece Shearsmith. He also co-wrote and directed Sky Arts hit series Psychobitches which won the 2015 Rose D’or for Best Comedy.
Nyman’s acting career has included roles in Kick Ass 2 and Severance and voice roles in Shaun The Sheep and Minions. He is a co-writer and director of magician and illusionist Derren Brown’s TV and stage shows including Russian RouletteSĂ©ance, and Messiah.
Genre aficionado Mike Runagall, managing director of Altitude Film Sales, said: “Having been totally captivated by the original stage show’s devilish plot and unique thrills, we are beyond excited to team-up with the filmmakers to bring this unforgettable, haunting and one of a kind supernatural thriller to audiences worldwide.”
Freeman will next be seen in Marvel’s Captain America: Civil War and alongside Tina Fey in comedy Whiskey Tango Foxtrot.BAFTA Rising Star nominee and Screen Star of Tomorrow MacKay, who broke out in 2013 musical-comedy Sunshine On Leith, is currently filming anticipated Bad Robot-Hulu TV series 11.22.63.


An early mention of the film in a Variety article mainly focusing a film with Daniel Radcliffe
Neurauter and Marino’s previous producing credits include Corin Hardy’s “The Hallow,” “Better Living Through Chemistry” and “All the Boys Love Mandy Lane.” Altitude’s recent credits include “The Girl With All the Gifts” and “Ghost Stories.”
Warp announcing the principal photography on their website


This is what you get when you click on the link for the press release of Ghost Stories on Warp's website.




No mention of it yet on the Warp YouTube Channel



Altitude's entry on their website





Martin Freeman isn't an A-List star, but is capable of attracting an international audience, known in Sherlock and The Hobbit.















Monday, 8 May 2017

British Film Industry In US Cinema

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<iframe width="560" height="315" src="https://www.youtube.com/embed/gls0th8WJb0" frameborder="0" allowfullscreen></iframe>

Major fight scene filmed in Greenwich
World premiere at Odeon Leicester Square


Elstree Studios

Hitchcock filmed his early silent films, and his first one with sound.
George Lucas filmed there. 


Wednesday, 3 May 2017

Warp's US distribution

IFC FILMS

- This Is England
- Berberian Sound Studio

Neither IMDb or Box Office Mojo have Hush on IFC's list of distributed films, but this article from Deadline states they did handle the US distribution:

EXCLUSIVE:WME has signed Mark Tonderai, who directed House At The End Of The Street, the romantic thriller that stars Jennifer LawrenceMax Theriot and Elisabeth Shue and just got picked up for 2012 release by Relativity Media. The film is Tonderai’s follow-up to his directing debut Hush, which created buzz in the UK, was nominated for a British Independent Film Award, and made the courtship of the director a competitive one among Hollywood agencies. WME will rep him for film and TV. Hush was acquired for U.S. distribution by IFC. Tonderai has started Shona Films with partner Zoe Stewart, and they are developing several projects including an adaptation of the Roger Smith book Wake Up Dead, and they are also working on The Kill Team, a drama about the attempted siege of Sierra Leone in 2002. Tonderai is managed by Brian Lutz and repped in the UK by Josh Varney. 

MAGNOLIA

- Dead Man's Shoes
- Donkey Punch

STRAND RELEASING

- Tyrannosaur

typically distributes LGBT+ films 

DRAFTHOUSE

- Four Lions

WEINSTEIN COMPANY

- Submarine

Has been behind films with big names such as The King's Speech and The Imitation Game

ROADSIDE ATTRACTIONS

- '71 











Saturday, 29 April 2017

US Influence

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<iframe width="560" height="315" src="https://www.youtube.com/embed/wULcpS94ggY" frameborder="0" allowfullscreen></iframe>
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Tuesday, 25 April 2017

British Heritage, US Cinema

The BFG


Steven Spielberg, 2016

Leading actors: Mark Rylance
Production companies: Walten Media
Distributor: Walt Disney

CAST
Mark Rylance is not an A-List star, but in the last Academy Awards received an Oscar for his role in Spielberg's last venture, the cold war drama Bridge of Spies.

INTELLECTUAL PROPERTY
Based on Roald Dahl's children's classic, it will be a film parents will want to show their children for memories of nostalgia. For 

Roald Dahl's adaptations at the box office
 
Charlie and the Chocolate Factory is by far the biggest box office hit, with its casting of A-List star Johnny Depp.

Considering its budget, The BFG only made just under 30% more, so it was considered a flop, as well as one of Spielberg's worst-grossing films.

Recent technologies

2005 - YouTube launched

Sunday, 23 April 2017

Terminology

INSTITUTIONS & AUDIENCES TERMINOLOGY

Ownership
Subsidiary
Mainstream
Commercial
Niche
Independent “Indie”
Genre
Production, Distribution, Exhibition, Consumption/Exchange/Retail
Production/Marketing Strategy
Vertical Integration
Horizontal Integration
Digitisation
Marketing
Promotion
Synergy
Tie-In
Proliferation
Disruption
Piracy
Cross-Media Convergence
Technological Convergence
Prosumer
Social Media
 - Facebook
 - Twitter
 - Instagram
 - Snapchat
 - Tumblr
 - Pinterest
 Audience/Consumers
Intellectual Property
Feelgood Narrative
Media Product
Age Rating
Fandom
Nostalgia
Critical Kudos 
Reviews
Interview
UGC (User 


FILM-SPECIFIC

Box Office
Box Office Flop
Box Office Hit
Tentpole
Franchise
Prequel
Sequel
Remake
Reboot
Renewal
Short Film
Star Theory
Actor
A-List star
Casting
VoD (Video-On-Demand)
OST (Official SoundTrack)
Auteur
Director
Producer
Cinematographer
Editor
Release Window
Big 6
BBFC
MPAA
Trailer
 - Teaser Trailer
 - International Trailer
 - British Trailer
 - Final Trailer
DVD Sales
Film Poster
Film Festival
Limited Release
Wide Release



From this post off the British Cinema blog:

Budget See production budget and Prints and Advertising (P&A) BudgetDomestic Box OfficeTotal money spent on tickets by moviegoers in the United States and Canada.  Fanboy EffectCertain films have a very loyal following, usually due to their source material. These people will flock to the film as soon as it opens, either over the opening weekend or, more likely, opening night. This inflates these numbers, reducing both the Internal Multiplier and the overall MultiplierHome MarketThe Home Market refers to revenue derived from people viewing movies at home. It is broken down into three sections: rentals, sales and TV rights. Combined these bring in more than double the domestic box office and can turn a film that was a mid-level hit to a monster hit, or lift a film that struggled at the box office to one that shows a considerable profit. And to think, just a couple of decades ago studios were suing VCR manufacturers and Video Rental stores claiming they would kill the industry! Of course now DVD is king, representing more than 80% of rentals and nearly all of the sales.  The Hulk EffectBack in 2003 when Hulk came out, the studio bowed to incredible pressure from fans and released early footage of the special effects. The plan was to get the fans talking and build up the word-of-mouth. However, the special effects were in the early stages and were so bad that the buzz it generated killed any chance the film had. More recently the same happened to Catwoman with the early look at Halle Berry's outfit. Just goes to show you, sometimes there is such thing as bad publicity. Internal MultiplierA film's weekend box office divided by its Friday number. It's basically a measure of the film's word-of-mouth, with 3.0 being the best most films can get these day while 2.3 is generally the bottom rung. Certain films have an inherent advantage (like those aimed kids), while the Fanboy Effect can shrink the number as the hardcore fans flock to the movie on Friday. International box officeTotal box office from all nations outside United States and Canada. LegsLegs is a term used to refer to how long a film lasts in theaters.  MultiplierA film's total box office divided by its opening weekend box office. Another measure of the film's word-of-mouth but with a much wider range of possibilities. Films with below 2.0 are not unheard of, while 6.0 or more are a possibility. Just as a side note, not too long ago films with a multiplier of 10 or more were quite common, but the economics have changed and a big opening weekend is too important to the studios and the home market shortens a film's legs. Prints and Advertising (P&A) BudgetPrints are the actual physical film that are shown in theaters and are quite expensive to make and distribute, costing about $2,000 per print. Each theater needs at least one print and possibly more depending on how many screens the film is playing on. The advertising part of the budget is the amount spent on just that, advertising. Most of the money is spent on TV, but radio, newspapers and magazines, the Internet and in theater advertising are also very important. The average film spends $34.4 million on P&A, while some films have spent more than $100 million. Production BudgetThe amount of money it cost make the movie including pre-production, film and post-production, but excluding distribution costs. The average cost of a wide release is about $65 million, with the most expensive films topping $200 million. Screens & Screen CountThe actual screen the movie is projected on. Most Theaters have multiple screens, with largest having two dozen screens or more. Screen Count is simply the number of screens a film is playing on, but this is rarely used domestically, but internationally it is used to measure how wide a release is. The Sequel Effect, a.k.a. SequelitisThink of this as a sub-species of the Fanboy Effect specific to sequels. Such films have a built in audience due to the original movie (as otherwise making the sequel is pointless).  Theaters & Theater CountA theater is any place a movie is showing from the smallest cinema on the art house circuit to the largest megaplex. A film's Theater Count is simply the number of theaters a film is playing in at a given time. Domestically Theater Count is used to measure how wide a release is. Worldwide box officeDomestic Box Office plus the International Box Office. 



PRESS POWER?

The power(?) of the critics: Variety reporting on critics removing Disney films  due to them being banned from attending advanced film ...